So have your business ready to go or have you had it up for awhile but not getting enough clients in well a great way to get new or more clients is to publish press releases. Not only is it a great option for you and works into great advertisement but will also show potential clients you are passionate about the entire business and are not just looking for a quick cash grab and run. Some people get scared when they are trying to write a press release. They think it wont be mature enough, it will have grammer errors or more. To be honest I am not the best person with grammer but thats why they invented grammer and spell check for people like us.

What Is A Press Release?

A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, news products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use.

Is your News “Newsworthy?”

The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the the 6 questions (who, what, where, when and why, how), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.

Write Strong

Your headline and first paragraph should tell the story of your product. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers’ attention. Do not blow it with a weak opening.

Its For The Media

On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure.

What Is And Isn’t News?

Your excitement about something does hnot necessarily mean that you have a newsworty story. Think about your audience. Will someone else find your story interesting? Let’s assume that you have just spent a lot of effort to launch a new online store. Announcing your company’s opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question, “Why should anyone care?” and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clichés such as “customers save money” or “great customer service.” Focus on the aspects of your news item that truly set you apart from everyone else.

Imagry

Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.

If you are reporting on a corporate milestone, make sure that you attribute your success or failures to one or more events. If your company has experienced significant growth, tell the world what you did right. Show the cause and effect.

Facts Facts Facts

Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments, perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.

The Right Time

Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good news hook.

The Right Voice

Verbs in the active voice bring your press release to life. Rather than writing “entered into a partnership” use “partnered” instead. Do not be afraid to use strong verbs as well. For example, “The committee exhibited severe hostility over the incident.” reads better if changed to “The committee was enraged over the incident.” Writing in this manner, helps guarantee that your press release will be read.

What Words To Use

Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as “added bonus” or “first time ever”. If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count.

Jargon

While a limited amount of jargon will be required if your goal is to optimize your news release for online search engines, the best way to communicate your news is to speak plainly, using ordinary language. Jargon is language specific to certain professions or groups and is not appropriate for general readership. Avoid such terms as “capacity planning techniques” “extrapolate” and “prioritized evaluative procedures.”

Hype!!!!!!!!!

The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!

Permission Granted

Companies are very protective about their reputation. Be sure that you have written permission before including information or quotes from employees or affiliates of other companies or organizations. Any dispute resolution will favor the other company, meaning that your press release may get pulled.

Mixed Casings

NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS. This is very bad form. Even if your release makes it past PRWeb’s editors (highly unlikely), it will definitely be ignored by journalists. Use mixed case.

Grammer (Scares Me Just As Much As You)

Always follow rules of grammar and style. Errors in grammar and style affect your credibility. Excessive errors will cause your press release to be rejected by PRWeb’s editors.

Word Processing

Write your press release on a word processor instead of composing online. Writing online will not achieve best results. Take time to do it right. Write, print, proof read. Rewrite, edit.

HTML Is For Web Only

Never embed HTML or other markup languages in your press release. Your press release will be distributed over a wide array of networks. Including such formatting will negatively impact the readability of your press release.

Just One Paragraph

It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item

Summaries

PRWeb asks you to include a one-paragraph summary. Some distribution points only receive your headline, summary and a link to your press release. If you fail to include a summary paragraph, you may reduce the effectiveness of your press release.

Email Address

Never include your email address in the body of a press release always include it on the submission forms to the companies who are recieving the press release. Your probably wondering why not to well because your email will then be publicaly aviailble on search enginges such as google and “bots” constantly search to recieve email addresses to give to spammers.

Ticker Symbols

Never include ticker symbols of other companies without their express written permission.

A stock symbol or ticker symbol is a mnemonic used to uniquely identify publicly-traded of a corporation on a particular stock market. A stock symbol may consist of letters, numbers or a combination of both. The word “ticker” used to mean “ticker symbol” is specific to U.S. stock symbols.

View The Walk my Business Press Release:

Walk My Business Press Release

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